December 29, 2011 – Blue Prairie Group, a leading fee-based retirement and investment consulting firm located in the Chicago Loop, launched its revamped website in November. Matthew Gnabasik, the firm’s managing director said, “At BPG, we emphasize practical innovation that brings real value to our clients. Our old site did not reflect the new products and services we’ve developed across our three broad practice areas as well as the dynamic content we publish on a regular basis.”
The updated site includes the following enhancements:
- Reflects the expanded service suite at the firm across its 3 core practice areas: ERISA, Foundations & Endowments and Wealth Management.
- Describes in detail the firm’s proven investment philosophy and approach to both discretionary asset management and non-discretionary investment consulting.
- Showcases new and “dynamic” content such as the BPG Stable Value Database, Economic Commentary, Matt’s Blog and Smart Funds performance information as well as showcases the extensive proprietary content Blue Prairie has developed over the years.
- Allows prospective job applicants to read about job openings and provides investment managers well-defined protocols for interfacing with the firm’s Investment Analytics Group (IAG).
- Allows clients and prospects to quickly understand the firm’s compliance profile by reading the firm’s ADV Part II, Code of Ethics, Privacy Policy and disclosures on alternative investments.
Matt continued, “The new website is designed to let current clients and prospects really understand who we are, our unique approach to investment consulting and frankly, how we are different and better than our competitors.”
He added, “One of the main points of this exercise was to accurately capture exactly where the firm is today and to share it with the outside world. In designing the site, we started with a clean sheet of paper and focused on creating a site that allows our clients and prospects to learn as much about the firm as if they sent us a request for proposal (RFP).”
Blue Prairie Group’s Creative Director, Gina Latinovich, working with staff led the redesign effort saying, “One of the challenges of this project was to design an easy-to-use interface for BPG’s clients and prospects so they can navigate the content-rich site. Our central design parameters reflect the firm’s emphasis on educating and empowering clients to make good decisions. Also, transparency is such a foundational value at BPG that we continued the uncluttered look and feel of the previous site. On a lighter note, we had to find a place for Yip-Yip, BPG’s prairie dog mascot. He’s just too cute to leave out!”
“Dynamic content” refers specifically to those types of content that are updated regularly such as Matt’s blog, quarterly economic commentary, monthly SMART funds, performance information, stable value database updates, periodic press releases, webinars, legal disclosures and case studies.